323.447.6419

LinkedIn: http://linkd.in/MvkwWu

Email: briantucke@gmail.com

                                                                                                                                                   

 

 

Develop and execute comprehensive SEO Strategy across all strategic divisions and LFP. Integrate direct traffic, organic traffic, referral traffic, social media, with all facets of search, social and web design. Oversee SEO Integration into UX, Content and Site Architecture. Provide bi-monthly and ad hoc traffic reports that analyze traffic and engagement metrics and take findings into consideration when planning and creating future content. Manage regular reporting and tracking, report metrics appropriately and flag issues for internal stakeholders. Develop and mentor team with new responsibilities and challenges. Guide On-Site Internet Team through CMS Migration for a major website with +20K Website Pages in accordance to current SEO standards best practices.

Coordinated, implemented and managed client Search Engine Marketing Projects including: Local Search Engine Optimization, National Search Engine Optimization and Paid Search Campaigns. Developed Landing Page Content and oversaw all client On-Page, Off-Page Technical Search Engine Optimization updates, digital marketing production and coordinate workflow of designers. Additional duties included researched, designed and implemented alternate revenue streams for agency.     

                                                           

Provided Local Search Engine Optimization and Paid Search Consultation Services for a Los Angeles based fashion content company, online marketing & web development agency and an appliance repair firm.  Performed Competitive Site Audits, Content Strategy & Direction and Paid Search Strategic Direction. Led Content Management, Search Engine Optimization and Paid Search Teams and reported progress to Top Management.

SEO Specialist 

Developed and managed highly targeted Organic and Paid Search Campaigns in Automotive Search and Display Networks. Developed and managed targeted Social Media Campaigns across Facebook, Twitter, Pinterest, Google Plus and Instagram. Developed Karplus Warehouse Official Wordpress Blog and additional site pages for primary corporate site. Conducted weekly Content Marketing Campaigns and initiated Link Building Strategy across two corporate websites. Maintained and wrote weekly blog articles targeting used car shoppers across various stages of business cycle.

Scoped and developed Project Technical and Functional Specifications as Project Leader for a full-integrated digital agency.  Managed workflows from both in-house and off-site technical and creative teams, for a luxury client. Facilitated weekly client – facing progress meetings with top management, including Chief Executive Officer, Creative Director, Chief Revenue Officer and Marketing Director. Managed approximately two-hundred thousand dollars in monthly advertising spend distributed between Email, On Demand Registration, Mobile, Social Media, Search Engine Optimization and Paid Search.

Developed and deployed Lexus Financial Services Search Strategy to drive qualified traffic to www.lexusfinancial.com. Conducted Long Tail Keywords research and organized keywords into Customer Intent-based Ad Groups. Utilized Hitwise Competitive Intelligence Tool to identify search terms that drive traffic to Lexus Financial Services, Lexus.com, Captive and Non Captive Competitors websites, to develop a Paid Search Strategy in automotive vertical. Discovered SEO-Optimized Keywords for LFS and keywords that LFS were less optimized. Worked with Creative Department for Ad Copy development by creating custom and control advertisement testing groups. Developed core key performance indicators for pilot test campaign. Researched and discovered AAA nationwide paid search strategies and reported findings to Senior VP Solutions Architect. Developed scope and initiated Paid Search Strategy and Campaign Execution for Proctor & Gamble Clinical Secret Women's Deodorant, Amaysim and DDF Skincare Product Lines. This included: Longtail Keyword Strategy, Ad Copy Development and Direction. Online Channels include; Google Adwords, Bing Ads, Google Shopping, Shopping.com, Yahoo Product Ads and Amazon Product Ads.

Search Engine Marketing Consultant (Contract) Developed and Initiated Niche Online Advertising Campaigns for an Ecommerce Company that specializes in the Powesport Industry. Supported and directed Search Engine Marketing through analysis, optimization and new keyword acquisition. Conceptualized and initiated tests (keyword bids, ad copy and landing pages) in order to improve Daily Average Order Value. Directed and initiated Yahoo! -Bing Transition. Allocated and developed monthly advertising budgets in the one hundred thousand dollar range, across one hundred thousand keywords, eighty-one campaigns and three hundred thousand advertisements across three advertising platforms. Directed weekly conference calls with Google Account Strategist and Manager, with guided the SEM Team through Search and Content Network Optimization.   

SEO Consultant (Contract) Contracted with Sport bike parts, racing supplies and specialty components manufacturer, Phillips Motorsport Group, in Search Engine Optimization, with Marketing Department. Optimized two corporate websites for increased visibility for Google Search, Google Base, Bing, and Yahoo! Search, and Ask.com. Optimized seven product lines with keyword insertion in Meta tags, title tags, and image ALT tags. Designed, developed, and implemented Search Engine Optimization Landing Pages for top tier search engines. Created custom SEO Analytic Reports and Custom Dashboards, with Google Analytics, for top management weekly reporting. Built legacy and negative keyword libraries for Search Engine Optimization.

Search Marketing Specialist Consulted for two small businesses in Advertising Operations. Administrated Google Adwords/Analytics, Yahoo Search Marketing Panama, and Microsoft Adcenter. Developed local and national advertising campaigns, keyword research, built negative keyword libraries, revised and allocated budgets, competitive intelligence, set bids, tracked ad performance, and reported weekly to top management.

Search Business Analyst (Vendor) Contracted with the Marketing Strategic Business Unit, Live Search. Utilized Comscore Media Metrix 2.0, Nielsen Net Ratings, and Omniture Site Catalyst Web Analytic Tools, to formulate reports that the support corporate marketing functions for search. Collaborate with other marketing professionals, analysts, and specialists in search division, in a cross-functional team, between Microsoft, Silicon Valley, San Francisco, and Redmond, Washington, Headquarters. This position has the sole function supporting the Search Business and Marketing Strategic Groups.

EDUCATION:                                                                                                           

John F. Kennedy University, Orinda California

School of Management, Master Degree: Business Administration - MBA 

California State University at Northridge, Northridge California Bachelor Arts Degree: Geography - BA

Google Adwords: Google Tag Manager Fundamentals Certification

Fred Pryor Seminars and Career Track, Project Management Workshop

  

  

Motorcycle Riding and Repair, Playing Drums, Reading and Travel

Spanish -  Intermediate Speaker - Secondary School Courses 

German - Intermediate Speaker Inlingua Language School Augsburg, Germany